Advertise

Nefta uses first party data and deep understanding of user value in real time bidding to improve bid pricing. For advertisers, this ultimately delivers improved ROAS campaigns.

For the best ROAS campaigns, advertisers should run campaigns for games or apps with the Nefta SDK integrated and sending first party data. It is possible to run ROAS campaigns via MMPs Appsflyer ,Adjust,Singular, however, the performance will be worse.

Integrate the SDK to improve ROAS campaigns

Advertisers improve ROAS campaigns by integrating the Nefta Ad SDK via Direct integration or via custom network adapters for Applovin MAX, Unity LevelPlay or Google AdMob.