Nefta collects a large amount of first party data to deliver value to partners. Nefta's core deep learning models ingest this data to understand user value and provide user insights, improve ad revenue and ROAS campaigns.

Automatic AdSDK data collection

The integrated Nefta SDK automatically collects certain data from partners. Device data, user sessions and ad engagement events are recorded automatically.

Manual AdSDK data collection

The integrated SDK provides an interface for partners to configure specific event tags throughout the game or app.

Nefta has four types of SDK events requiring partner integration.

Purchase events: A specific event for In App Purchases (IAPs).
Progression events: An event to track progression through the game.
Receive events: An event where the player "gets" something to their account or inventory.
Spend events: An event where something is spent from the account or inventory.

Standardised event dictionary

Initialise	Event type	Optional parameters	Description
NeftaEvents.Record(
	PurchaseEvent({	_name	A custom name for the event tag
		_value	Float value for amount of IAP
		_currency	Currency as three letter code for IAP
	new ProgressionEvent({	_name	A custom name for the event tag
		_status	Start, complete, fail
		_type	The type of content; task, unlock, achievement, etc.
		_source	Core content, optional content, social, special event, other.
		_value	Integer
		_customString

	new ReceiveEvent({	_name	A custom name for the event tag
		_category	The type of "thing" they got; Soft currency, premium currency, resource, consumable, cosmetic, chest, etc.
		_quantity	Positive Integer
		_method	How they got "it"; Level end, reward, shop, IAP, create, other.
		_customString

	new SpendEvent({	_name	Your custom name for the event tag
		_category	The type of "thing" they spent; Soft currency, premium currency, resource, consumable, cosmetic, chest, etc.
		_quantity	Positive Integer
		_method	How they spent "it"; Shop, create, unlock, upgrade, continuity, boost, other
		_customString

Additional parameters

By providing additional parameters, you're improving data depth leading to improved partner value.

Spend & Receive parameters

Spend & Receive Parameters	Values	Description
Name	Custom	Your own naming convention.

Category	SoftCurrency	A primary/common currency earnt through gameplay.
	PremiumCurrency	A rare/uncommon currency purchased via IAP. Sometimes small amounts are rewarded for certain activities.
	Resource	Any kind of resource/other currency. Crafting resource, quest resource, etc.
	Consumable	Any item that is consumed. Usually for a boost/limited time effect.
	CosmeticItem	Any item that changes the appearance of the gameplay for the player. Usually a character, mount, weapon, ability, or other form of skin.
	Chest	A container that is opened, usually with RNG to the contents. Chests, packs, loot boxes, etc.
	CoreItem	A core item is any item used as a part of the core gameplay. Weapons, armour, mounts, vehicles, cards, units, etc.
	Experience	Experience points.
	Other	Anything that isn't listed that you feel deserves it's own category.

Quantity		Positive Numerical input.

Spend Method	Boost	Using X to give you a boost of some description. Usually, a boost increases income, rewards, or stats, for a limited time.
	Continuity	Spend X to "continue playing". For example; "You died, but spend 1x heart to keep fighting", or, "You ran out of moves, spend 1x car to get four more moves!".
	Create	Spend X to create something new
	Unlock	Spend X to unlock something new. This could be a new character, level, ability, etc.
	Upgrade	Spend X to make an existing thing stronger. This could be your character, gear, units, buildings, spells, etc.
	Shop	You are spending something in the shop to get something. (A "receive" event usually follows a "Spend" event with "Shop" as the Method).
	Undefined	If you don't know what to use.
	Other	If you know what the method is, and it isn't listed here.

Receive Method	LevelEnd	You get X at the end of a level/match/game/etc.
	Reward	You get X as a reward for completing a specific activity. Activities include: Finishing a level, completing a quest/mission, watching a video, levelling up on a season pass, etc).
	Loot	Loot is gained specifically from opening something and taking the contents. This could be a chest, a defeated enemy,
	Shop	Any time an item is purchased from a shop or vendor. This could be skins for soft currency, health potions, extra lives, items/gear, etc.
	IAP	An In-App Purchase, but we also include any form of real-money MTX. If someone has to pay real money for something, it's an IAP.
	Create	Something is created. This includes crafting an item, combining components, breeding a creature, etc.
	Undefined	If you don't know what to use.
	Other	If you know what the method is, and it isn't listed here.

Developer Custom String		Anything you want to add or put.

Progression parameters

Progression Parameters	Values	Description
Name
Status	Start	Something was started.
	Complete	Something was successfully finished.
	Failed	Something was not successful.

Type	Achievement	An achievement is a predetermined achievement that you have set, which the player can unlock by meeting certain criteria.
	GameplayUnit	A "gameplay unit" is an all-encompassing category for a level, game, match, round, etc. A gameplay unit is NOT the same as a session. Examples include; A game/match of League of Legends, Valorant, CS:GO, Teamfight Tactics, Call of Duty, Clash Royale, CandyCrush - these would be one gameplay unit. A run on Subway Surfers, a level on Eat Venture, and solving a puzzle in a puzzle game are also all one gameplay unit.
	Task	"Task" is encompassing of a quest, mission, objective, etc.
	Unlock	A player unlocks something that was not previously available to them.
	ItemLevel	"Item level" refers to the gear, units, cards, pets, or other "thing" owned by the player that is bound to a progression-based upgrade system. Typically ItemLevel is combined with the "Value" field, with the new value being the new item level.
	PlayerLevel	PlayerLevel refers to the level of the playable character or account. Typically, PlayerLevel is combined with the "Value" field, with the new value being the new player level.

ProgressionSource	Boss	A specific boss/special level/point of difficulty or resistance that a player has to overcome. Usually, a boss has some form of gating requirement such as level, item power, etc.
	CoreContent	"Core Content" is all-encompassing for the core gameplay loop (the "regular stuff" a player has to do). The main story, main quests/missions/tasks, the primary objectives, and performing the primary "GameplayUnit" - these are all "CoreContent".
	OptionalContent	"Optional Content" is an all-encompassing category for anything that isn't a requirement for the main gameplay loop/"CoreContent". Side tasks, achievements, completing seasonal objectives for seasonal passes or battle passes, etc.
	Other	Something not mentioned here.
	Social	Specifically a social activity or some form of primarily social content.
	SpecialEvent	A special or limited-time event.
	Undefined
Quantity		Positive Numerical input.
Developer Custom String		Anything you want to add or put.