Integrate Nefta's bid floor optimisation

Nefta recommends implementing the optimized ad logic along side your existing ad logic. With you controlling if a player uses your default or optimized logic. So you can easily ab-test the uplift between groups or turn Nefta off.

Ad Unit setup

This integration will require 2 ad units per ad format. In any given scenario,

• One ad unit will be optimized through dynamic user-level bid floors.
• The other ad unit will load a backfill ad in case of an ad opportunity needing to be filled while the other ad unit is optimising.

Integrate the Nefta SDK

You can integrate the MAX adSDK via Unity, Native iOS or Native Android.

Implementation

Reference to the code for choosing each ad logic:

• Unity: https://github.com/Nefta-io/NeftaMAXAdapter-Unity/blob/main/Assets/AdDemo/AdDemoController.cs
• iOS: https://github.com/Nefta-io/NeftaMAXAdapter/blob/main/MaxIntegration/ViewController.swift#L48
• Android: https://github.com/Nefta-io/NeftaMAXAdapter-Android/blob/main/MaxIntegration/src/main/java/com/nefta/max/MainActivity.java#L42

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Share control data

It's important to forward ad events for all groups, not just Nefta optimized one.

Flow charts for optimizing ad loading with dual track system:

• Simple integration (Unity): https://docs.nefta.io/docs/simple-integration

• Manual integration: https://docs.nefta.io/docs/bid-floors-in-max

Verification

Self serving integration verification: https://docs.nefta.io/docs/integration-verification