Nefta Ad Network

Welcome to the Nefta Ad Network

Nefta collects first party data signals via an AdSDK integration to deliver User Insights, Ad Revenue and UA ROAS.

User Insights

Through advanced deep machine learning, Nefta understands the value of users and delivers user level insight back to partners. The user insights provided includes predicted ad market price and user value in terms of churn, purchase and advertising.

Partners use these model results for dynamic bid floors to optimise all bidding networks and customising the game on a user level.

Ad Revenue

Nefta uses first party data and deep understanding of user value in real time bidding to improve bid pricing. For publishers, this improves eCPMs and total ad revenue, especially iOS opt-outs. Publishers setup their account and integrate the Nefta Ad SDK via Direct integration or via custom network adapters for Applovin MAX, Unity LevelPlay or Google AdMob.

UA ROAS

Nefta uses first party data and deep understanding of user value in real time bidding to improve bid pricing. For advertisers, this ultimately delivers improved ROAS campaigns.

For the best ROAS campaigns, advertisers should run campaigns for games or apps with the Nefta SDK integrated and sending first party data. It is possible to run ROAS campaigns via MMPs Appsflyer ,Adjust,Singular, however, the performance will be worse.