Retention campaign

Retention campaigns

The Nefta "Retention campaign" is one of the campaign types available for marketers.

How does it work?

The advertiser needs to integrate the Nefta Game Events into their app.
These first-party Game Events inform Nefta as to how the app is being used.
We discover the patterns of behaviour that are exhibited by players with better retention.

Your creatives are then shown to users in other games that exhibit a close match to the optimal retaining behaviour from your game.

What do I need to get started?

In order to run a retention campaign, you first need to integrate the Nefta Game Events in to your own app.
All about Event Tags

A member of the Nefta team will be happy to answer any questions you have on the Game Events, as well as guide you through the integration process.

Once you have integrated the Game Events, you will be able to create the campaign, upload your creatives, and start seeing results.

Who is the retention campaign for?

Games that are looking to maximise revenue with higher-value players.
The retention campaign is less about volume and more about quality.