Ad Formats

These ad formats are supported by Nefta. Please make sure to always submit an end card for video creatives. And remember, the smaller the file size, the higher are the odds of ads showing in places or conditions with limited connectivity.

Ad formatDimensionsFile typeLimitations
Bannersminimum 320x50 (can be higher, but the pool of eligible devices on which banner could be shown will be smaller)jpg, png, webp, gif (or .zip with index.html and other resources for HTML5/playable ads)Size: < 2MB
InterstitialsPortrait
9:16
  • *Landscape**:
    16:9

Static : jpg, png, webp, gif

Playable ads: .zip with index.html and other resources for HTML5/playable ads)
Must support MRAID v2.0 or higher

Video : .mp4 or .mov

Static image : Size: < 2MB

Playable : Size: < 5MB

Video : Size: <30MB
Length: 120s (15-30s recommended).

Rewarded

Portrait
9:16

Landscape
16:9

Playable ads : .zip with index.html and other resources for HTML5/playable ads)
Must support MRAID v2.0 or higher

Video : .mp4 or .mov

Playable : Size: < 5MB

Video: Size: <30MB
Length: 120s (15-30s recommended)

End Cards

Portrait
9:16

Landscape
16:9

Static image : jpg, png, webp

Playable HTML5 : .zip with index.html and other resources for HTML5/playable ads)

Static image : Size: < 2MB.

Playable : Size: < 5MB


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