Ad Formats

These ad formats are supported by Nefta. Please make sure to always submit an end card for video creatives. And remember, the smaller the file size, the higher are the odds of ads showing in places or conditions with limited connectivity.

Ad formatPortraitLandscapeFile typeLimitations
BannersN/Aminimum 320x50 (can be higher, but the pool of eligible devices on which banner could be shown will be smaller)jpg, png, webp, gif (or .zip with index.html and other resources for HTML5/playable ads)Size: < 2MB
Interstitials Aspect ratio: 9:16Aspect ratio: 16:9Static : jpg, png, webp, gif

Playable ads : .zip with index.html and other resources for HTML5/playable ads)

Video : .mp4 or .mov
Static image : Size: < 2MB

Video : Size: <30MB
Length: 120s (15-30s recommended). Playable : Size: < 5MB
Rewarded VideoAspect ratio: 9:16Aspect ratio: 16:9.mp4 or .movSize: <30MB
Length: 120s (15-30s recommended)
End CardsAspect ratio: 9:16Aspect ratio: 16:9Static image : jpg, png, webp

Playable HTML5 : .zip with index.html and other resources for HTML5/playable ads)
Static image : Size: < 2MB. Playable : Size: < 5MB