Ad Formats
These ad formats are supported by Nefta. Please make sure to always submit an end card for video creatives. And remember, the smaller the file size, the higher are the odds of ads showing in places or conditions with limited connectivity.
| Ad format | Dimensions | File type | Limitations |
|---|---|---|---|
| Banners | minimum 320x50 (can be higher, but the pool of eligible devices on which banner could be shown will be smaller) | jpg, png, webp, gif (or .zip with index.html and other resources for HTML5/playable ads) | Size: < 2MB |
| Interstitials | Portrait 9:16
| Static : jpg, png, webp, gifPlayable ads: .zip with index.html and other resources for HTML5/playable ads) Must support MRAID v2.0 or higherVideo : .mp4 or .mov | Static image : Size: < 2MBPlayable : Size: < 5MBVideo : Size: <30MB Length: 120s (15-30s recommended). |
| Rewarded | Portrait 9:16Landscape 16:9 | Playable ads : .zip with index.html and other resources for HTML5/playable ads) Must support MRAID v2.0 or higherVideo : .mp4 or .mov | Playable : Size: < 5MBVideo: Size: <30MB Length: 120s (15-30s recommended) |
| End Cards | Portrait 9:16Landscape 16:9 | Static image : jpg, png, webpPlayable HTML5 : .zip with index.html and other resources for HTML5/playable ads) | Static image : Size: < 2MB.Playable : Size: < 5MB |