Ad Formats

These ad formats are supported by Nefta. Please make sure to always submit an end card for video creatives. And remember, the smaller the file size, the higher are the odds of ads showing in places or conditions with limited connectivity.

Ad format	Dimensions	File type	Limitations
Banners	minimum 320x50 (can be higher, but the pool of eligible devices on which banner could be shown will be smaller)	jpg, png, webp, gif (or .zip with index.html and other resources for HTML5/playable ads)	Size: < 2MB
Interstitials	Portrait 9:16 Landscape*: 16:9	Static : jpg, png, webp, gif Playable ads: .zip with index.html and other resources for HTML5/playable ads) Must support MRAID v2.0 or higher Video : .mp4 or .mov	Static image : Size: < 2MB Playable : Size: < 5MB Video : Size: <30MB Length: 120s (15-30s recommended).
Rewarded	Portrait 9:16 Landscape 16:9	Playable ads : .zip with index.html and other resources for HTML5/playable ads) Must support MRAID v2.0 or higher Video : .mp4 or .mov	Playable : Size: < 5MB Video: Size: <30MB Length: 120s (15-30s recommended)
End Cards	Portrait 9:16 Landscape 16:9	Static image : jpg, png, webp Playable HTML5 : .zip with index.html and other resources for HTML5/playable ads)	Static image : Size: < 2MB. Playable : Size: < 5MB