What are game event tags?

"Game event tags" are simple lines of code that you can add to your app in order to catalogue a user's activity.
When a user triggers an app event tag, our SDK sends that activity to us along with the playerID you supply.

By broadly understanding what happens in your app (what people do, get, and use), Nefta is able to categorise players' behaviour in new and interesting ways.

It is this understanding and classification of user behaviour that enables advertisers to serve relevant ads to users with new targeting and preference criteria.

Lastly, it is also this nature of first-party event tags that enable the classification of all users, regardless of ATT or CMP opt-in status, as well as our lack of PII and use of data through legitimate interest, that opens up the EU & UK markets without TCF 2.2.

Event tags:

Nefta has 3 types of events.

Progression events: The player "does" something in the game. This can include core content, optional, social, special events, and others.
Receive events: The player "gets" something to their account or inventory. This could include soft currency, premium currency, resources, consumables, cosmetics, chests, or core items.
Spend events: The same as receive events, but the thing is "taken" from the account/inventory.

There are optional parameters that you can send to provide more information on the event.
This can include how it was gotten or spent, was the progression event started, failed, or completed, etc.

We always recommend sending the greatest amount of detail through our event tags, as the more data we receive, the better we will be able to analyse players, serve better ads, and pay higher eCPMs.

Initialise	Event type	Parameters	Description
NeftaEvents.Record(
	new ProgressionEvent({	_name	Your custom name for the event tag
		_status	Start, complete, fail
		_type	The type of content; task, unlock, achievement, etc.
		_source	Core content, optional content, social, special event, other.
		_value	Integer
		_customString

	new ReceiveEvent({	_name	Your custom name for the event tag
		_category	The type of "thing" they got; Soft currency, premium currency, resource, consumable, cosmetic, chest, etc.
		_quantity	Integer
		_method	How they got "it"; Level end, reward, shop, IAP, create, other.
		_customString

	new SpendEvent({	_name	Your custom name for the event tag
		_category	The type of "thing" they spent; Soft currency, premium currency, resource, consumable, cosmetic, chest, etc.
		_quantity	Integer
		_method	How they spent "it"; Shop, create, unlock, upgrade, continuity, boost, other
		_customString

Here's an example of My Perfect Hotel:

Event tag definitions:

The following tables cover the optional parameters you can add to our event tags.

We always recommend sending the greatest amount of detail through our event tags, as the more data we receive, the better we will be able to analyze players, serve better ads, and pay higher eCPMs.

As a quick recap: Nefta has 3 types of events.

Progression events; The player "does" something in the game. This can include core content, optional, social, special events, and others.
Receive events; The player gets something to their account or inventory. This could include soft currency, premium currency, resources, consumables, cosmetics, chests, or core items.
Spend events; The same as receive events, but the "thing" is taken from the account/inventory.

Spend & Receive parameters

Spend & Receive Parameters	Values	Description
Name	Custom	Your own naming convention.

Category	SoftCurrency	A primary/common currency earnt through gameplay.
	PremiumCurrency	A rare/uncommon currency purchased via IAP. Sometimes small amounts are rewarded for certain activities.
	Resource	Any kind of resource/other currency. Crafting resource, quest resource, etc.
	Consumable	Any item that is consumed. Usually for a boost/limited time effect.
	CosmeticItem	Any item that changes the appearance of the gameplay for the player. Usually a character, mount, weapon, ability, or other form of skin.
	Chest	A container that is opened, usually with RNG to the contents. Chests, packs, loot boxes, etc.
	CoreItem	A core item is any item used as a part of the core gameplay. Weapons, armour, mounts, vehicles, cards, units, etc.
	Experience	Experience points.
	Other	Anything that isn't listed that you feel deserves it's own category.

Quantity		Numerical input.

Spend Method	Boost	Using X to give you a boost of some description. Usually, a boost increases income, rewards, or stats, for a limited time.
	Continuity	Spend X to "continue playing". For example; "You died, but spend 1x heart to keep fighting", or, "You ran out of moves, spend 1x car to get four more moves!".
	Create	Spend X to create something new
	Unlock	Spend X to unlock something new. This could be a new character, level, ability, etc.
	Upgrade	Spend X to make an existing thing stronger. This could be your character, gear, units, buildings, spells, etc.
	Shop	You are spending something in the shop to get something. (A "receive" event usually follows a "Spend" event with "Shop" as the Method).
	Undefined	If you don't know what to use.
	Other	If you know what the method is, and it isn't listed here.

Receive Method	LevelEnd	You get X at the end of a level/match/game/etc.
	Reward	You get X as a reward for completing a specific activity. Activities include: Finishing a level, completing a quest/mission, watching a video, levelling up on a season pass, etc).
	Loot	Loot is gained specifically from opening something and taking the contents. This could be a chest, a defeated enemy,
	Shop	Any time an item is purchased from a shop or vendor. This could be skins for soft currency, health potions, extra lives, items/gear, etc.
	IAP	An In-App Purchase, but we also include any form of real-money MTX. If someone has to pay real money for something, it's an IAP.
	Create	Something is created. This includes crafting an item, combining components, breeding a creature, etc.
	Undefined	If you don't know what to use.
	Other	If you know what the method is, and it isn't listed here.

Developer Custom String		Anything you want to add or put.

Progression parameters

Progression Parameters	Values	Description
Name
Status	Start	Something was started.
	Complete	Something was successfully finished.
	Failed	Something was not successful.

Type	Achievement
	GameplayUnit	A "gameplay unit" is an all-encompassing category for a level, game, match, round, etc. A gameplay unit is NOT the same as a session. Examples include; A game/match of League of Legends, Valorant, CS:GO, Teamfight Tactics, Call of Duty, Clash Royale, CandyCrush - these would be one gameplay unit. A run on Subway Surfers, a level on Eat Venture, and solving a puzzle in a puzzle game are also all one gameplay unit.
	Task	"Task" is encompassing of a quest, mission, objective, etc.
	Unlock	A player unlocks something that was not previously available to them.
	ItemLevel	"Item level" refers to the gear, units, cards, pets, or other "thing" owned by the player that is bound to a progression-based upgrade system. Typically ItemLevel is combined with the "Value" field, with the new value being the new item level.
	PlayerLevel	PlayerLevel refers to the level of the playable character or account. Typically, PlayerLevel is combined with the "Value" field, with the new value being the new player level.

ProgressionSource	Boss	A specific boss/special level/point of difficulty or resistance that a player has to overcome. Usually, a boss has some form of gating requirement such as level, item power, etc.
	CoreContent	"Core Content" is all-encompassing for the core gameplay loop (the "regular stuff" a player has to do). The main story, main quests/missions/tasks, the primary objectives, and performing the primary "GameplayUnit" - these are all "CoreContent".
	OptionalContent	"Optional Content" is an all-encompassing category for anything that isn't a requirement for the main gameplay loop/"CoreContent". Side tasks, achievements, completing seasonal objectives for seasonal passes or battle passes, etc.
	Other	Something not mentioned here.
	Social	Specifically a social activity or some form of primarily social content.
	SpecialEvent	A special or limited-time event.
	Undefined
Value
Developer Custom String		Anything you want to add or put.

Examples: Events in a game

Games have lots of mechanics that make up loops.
We would like you to tag these core mechanics with our event tags, so we can learn what types of activities users care about, or don't care about, and how much/little/often they do them.

By understanding what happens in your app (what people do, get, and use), we are able to show higher-quality and more targeted adverts. We then pass these targeting options to advertisers and pay publishers eCPMs for serving our personalized ads.

All about Event Tags