Monetize

Nefta can increase eCPMs and total revenue from iOS opt-outs. We do this by spotting patterns of behaviour in how they use your app via our new approach to first-party data.

Publishers integrate the Nefta Ad SDK Direct in iOS, Android or Unity or via custom network adapters in Applovin Max, Unity LevelPlay or Google AdMob. Included in the Nefta Ad SDK is the logic to enable the collection and processing of first-party usage data. It is this first-party usage data approach that unlocks the ability to return relevant creatives and pay a premium, even for users who opt out of tracking.

Integration:

• Direct Integration
• MAX
• IronSource LevelPlay

Other useful links:

• SDK Technical Overview
• Game Event Tags
• Apple & ATT