Intro: Monetize


Nefta can increase eCPMs and total revenue from iOS opt-outs.
We can do this by spotting patterns of behaviour in how they use your app via our new approach to first-party data.

Publishers integrate our standard header-bidding Ad SDK, as well as our taxonomy of Game Events.
Game Events enable the collection and processing of first-party usage data. It is this first-party usage data approach that unlocks the ability to return relevant creatives and pay a premium, even for users who opt out of tracking.


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