Campaign types

The SDK collects first party data through mediation partners such as MAX, LevelPlay and AdMob. The collected data enables Nefta to build user value estimation models and match advertiser target value to the right users within the publishing network.

Nefta delivers numerous campaign types, the most performant being Ad ROAS and CPI campaigns.

Ad ROAS campaigns

Nefta delivers Ad ROAS campaigns to partners for games with the Nefta SDK integrated or via MMP post-backs. It is highly suggested to have the SDK integrated and sending first party data to improve ROAS performance.

CPI campaigns

Nefta delivers CPI campaigns to partners for games with the Nefta SDK integrated or via MMP post-backs. It is highly suggested to have the SDK integrated and sending first party data to improve install performance.

Blended ROAS campaigns

Nefta is hard at work to deliver the blended IAP/Ad ROAS campaigns. Talk to your Nefta account representative.

Initial campaign scale up

With the SDK collecting first party data and the Nefta direct demand, advertiser performance while in the initial learning phase is improved.