Monetise

Nefta collects first party data and uses deep learning to model user value in order to improve bid pricing. For publishers, this delivers improved eCPMs.

The majority of Nefta's demand is direct mobile gaming advertisers which delivers the Share of Voice/Wallet to publishers.

Bidding vs waterfall network

Nefta is a full bidding network, however is yet unavailable as a bidding network through MAX and Levelplay. Partners integrate Nefta is their waterfalls at multiple static price positions. For more details on setting price positions, see the fixed CPM documentation.

Nefta is integrated as a bidding network in publisher in-house mediation stacks and other mediation providers.x### Integrate the SDK

Integrate the Nefta Ad SDK

Integrate the Nefta Ad SDK via Direct integration or via custom network adapters for Applovin MAX, Unity LevelPlay or Google AdMob.